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Bub

Bub

Registration date : 2007-12-15

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PostSubject: Drink a pint...save the environment   Drink a pint...save the environment EmptySat Jul 06, 2019 10:43 am

https://www.nytimes.com/2019/07/03/business/media/beer-cereal-food-waste.html

In all his years in the beer industry, Keith McAvoy had never taken much professional interest in Coco Pops.

From time to time, Mr. McAvoy, who runs the craft brewery Seven Brothers in Manchester, England, would raid his children’s supply of the chocolate-flavored breakfast cereal for “a cheeky bowl” or two — though only, he said, “when nobody was looking.”

Recently, however, Coco Pops have become more than a guilty pleasure for Mr. McAvoy.

For the past seven months, Seven Brothers has been using breakfast cereal to make beer. The aim of the venture is nobler than the inevitable “beer for breakfast” jokes might suggest: namely, to address — even in a small way — the global issue of food waste and its effect on climate change.


Last year, Seven Brothers became partners with the American cereal manufacturer Kellogg’s to create Throw Away I.P.A., a smooth, mellow beer made from Corn Flakes that had fallen short of quality-control standards at the company’s production facility in Manchester. In June, the brewery released two more beers made with Kellogg’s cereals: a pale ale from Rice Krispies and a dark stout that owes its chocolate flavor to Coco Pops.
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Ozark Wizard

Ozark Wizard

Age : 56
Location : Mark Twain National Forest, MO
Registration date : 2014-10-11

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PostSubject: Re: Drink a pint...save the environment   Drink a pint...save the environment EmptySat Jul 06, 2019 10:56 am

Sweet! cheers
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Brewdude
Moderator
Brewdude

Age : 67
Location : Arid-zona
Registration date : 2011-05-04

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PostSubject: Re: Drink a pint...save the environment   Drink a pint...save the environment EmptySat Jul 06, 2019 11:46 am

I'll drink to that!

Drink a pint...save the environment 710492


Cheers,

RR

_________________
"Beer is proof that God loves us and wants us to be happy" - Benjamin Franklin


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Site moderator and BoB Bomber's co-commander.
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peanubutter

peanubutter

Age : 61
Location : Cheyenne, WY
Registration date : 2019-01-20

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PostSubject: Re: Drink a pint...save the environment   Drink a pint...save the environment EmptySat Jul 06, 2019 2:32 pm

Breakfast in a bottle and no silverware required. Yeah, Baby!
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