Absolutely. It creates hype and demand. As if an automobile can be a collector's item and rarity. People love to have what others can't have. And those with quirky impatience will lower, or just change, their expectations and look elsewhere in the brand. Selling out of something is good business in 2022. I mean...look at the whole thing with the Peterson 4AB (did I get that model # right?). I don't think that is all that far removed from any other "demand is greater than supply, and that's how we prefer it" situation today.
Being from a farm town where everyone drove around beater pickups, I still have a difficult time getting my brain wrapped around $60K trucks. Car prices in general blow my mind, but that is one of the more head-spinning deals. Honestly, a $500K Bentley makes more sense to me than a $60K truck. A handful of years ago, a brother of mine had a 2012 Dodge truck he wanted to sell me for $1500. Perfectly maintained, as he is a gearhead and only had the truck around because he had the space and in case he might need it. It was a steal that I screwed up by not buying.
