It's a nice typical US scotch (i.e. dry instead of moist) snuff. Has a smokey "BBQ" pit aroma. Oh, and it's kickass on the nicotine.
Most people take it as an oral tobacco, either dip a pinch or rubbed on the gums. You can take it by nose, but it's very fine and dry, so start with a little and sniff even more gently than you think you need to.