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The Round Table
Summer Edition of P&T Magazine - Crappy !
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<blockquote data-quote="KevinM" data-source="post: 312482" data-attributes="member: 2318"><p>Speaking metaphorically -- If you peruse a magazine rack of car magazines, you might think, looking at the covers, that there are way more red Ferraris, 'Vettes and what not on the streets than silver/gray Toyota Camrys. Actually, Toyoya sells as many Camrys in a month as Ferraris have been sold in Ferrari's entire history. Magazines cover interesting stuff about the past, but also must keep readers informed about trends. Granted today's trend in many cases is tomorrow's trash heap. But editors can't chance being stuck in the past with an aging readership. </p><p></p><p>Helen Gurley Brown on how she kept Cosmo fresh --</p><p></p><p>Helen: We know our reader very well, and we are The Source for information she's interested in.</p><p>Interviewer: I see. And exactly what is that?</p><p>Helen: How she can have her first orgasm, and how she can tell when she's having it.</p><p></p><p>The magazine cover isn't an ad or an endorsement. It 's an attempt to get you to do three things: Stop. Pick it up. Buy it. And maybe keep it around for awhile.</p></blockquote><p></p>
[QUOTE="KevinM, post: 312482, member: 2318"] Speaking metaphorically -- If you peruse a magazine rack of car magazines, you might think, looking at the covers, that there are way more red Ferraris, 'Vettes and what not on the streets than silver/gray Toyota Camrys. Actually, Toyoya sells as many Camrys in a month as Ferraris have been sold in Ferrari's entire history. Magazines cover interesting stuff about the past, but also must keep readers informed about trends. Granted today's trend in many cases is tomorrow's trash heap. But editors can't chance being stuck in the past with an aging readership. Helen Gurley Brown on how she kept Cosmo fresh -- Helen: We know our reader very well, and we are The Source for information she's interested in. Interviewer: I see. And exactly what is that? Helen: How she can have her first orgasm, and how she can tell when she's having it. The magazine cover isn't an ad or an endorsement. It 's an attempt to get you to do three things: Stop. Pick it up. Buy it. And maybe keep it around for awhile. [/QUOTE]
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Summer Edition of P&T Magazine - Crappy !
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