RSteve
Well-known member
- Joined
- Feb 9, 2008
- Messages
- 2,482
- Reaction score
- 528
I spent 59 years in the broadcast industry in many capacities, from teen DJ in 1961 to majority owner of a radio group. I sold everything in 2000 and from 2000 to 7/2020 was a consultant to a select number of radio stations. My last advice to most radio station owners was: Find a buyer, if you can. Terrestrial radio, as we know it, is coming to an ugly end. You've all probably read about the thousands of layoffs in the broadcast industry. It will continue. For music, most younger people turn to Spotify, Pandora, Slacker, Amazon, Apple, etc. They access it via computer or cellphone and use blue tooth to amplifier and speakers. To purchase a CD/album means to purchase a digital download. Today, I read about a radio station sale in Columbus, Ohio that had numerous problems. Actually, there were two stations involved. Agreements couldn't be reached and one group simply said, "Screw it, we're just going to move to streaming."
Columbus streaming radio
The cost saving is momentous, but what it also says is that anyone with knowledge of the legal nuts and bolts of radio can start a station on a shoestring. As I wrote in another thread, 5G wide band will accelerate the move. I'm guessing that once owners see how much more profitable streaming is compared to terrestrial broadcast, TV will soon follow.
Columbus streaming radio
The cost saving is momentous, but what it also says is that anyone with knowledge of the legal nuts and bolts of radio can start a station on a shoestring. As I wrote in another thread, 5G wide band will accelerate the move. I'm guessing that once owners see how much more profitable streaming is compared to terrestrial broadcast, TV will soon follow.
Last edited: