Not having worked traditionally for a few years now, there's a few things to consider, and as someone who has held positions of hiring/firing etc, as well as someone who has been on the other side of the table:
* It's a good idea to keep your professional name separate from an Internet persona. People are completely oblivious these days at the fact businesses can and will search things like Facebook and other social media. For example, "Weiss" is not my real name. It's a pseudonym given to me years ago, and those that know me by that can find me. Those that don't, don't need to. It's served me well. If I'm hiring or talking to someone, you're darned right I'd be looking into their background. If I find nothing, what I don't find won't hurt me. Plus, it might let me know they're smart enough to either not engage in "spotlight" activity (signifies high maintenance, self-centeredness in my book) or know better to keep their professional and casual life separate.
* LinkedIn and other "professional" sites are largely worthless spam generators and email farming sites. If ever referred to LinkedIn in a professional or hiring capacity, I actually take significant points off.
* "
Résumé" is a funny French word that gets translated as "the thing that gets you hired." It isn't. A résumé will only get your foot in the door. It's a summary of you, not the whole you. When I write one, it's the most dreaded part of the experience. When I read one, it's the most dreaded part of interviewing someone. The fact a résumé, and for that matter the companion cover letter, are required these days, is horrible. What was designed as a way to streamline the workforce and ease pressure on management, it has taken on a life of its own. "How to Rock Your Résumé," "Résumé To Get You Hired," "The Résumé Of All Résumés," all crap. All of it. Most managers realize you are not a piece of paper. If you put your effort into a cover letter or a résumé, and not your personal presentation (language skills, personal skills, and in-person energy), you will not get hired.
Years ago, when I was in my early 20s and attempting to get various jobs, I had a hard time because I was uneducated, but plenty experienced in many fields. Most told me I was screwed, but I managed to get some pretty fascinating and awesome jobs. One critical skill, success or fail with these jobs, was nailing the job. Flowery, lengthy résumés and cover letters did me harm. Simple, direct résumés did well, especially those that were catered to the specific job I wanted. A very short, inclusive list of outside talent and experience is all that's needed. That's what I look for, along with spelling, punctuation, grammar and ease of reading.
* Summary--take care of the basics. Make a résumé solid and to the point (that's what they're for). Know your industry/job applied for, and what the psychology is. By that, I mean if you're applying for an art gallery, you want to show flair, character, poise and salesmanship, both in "tone" of your résumé as well as in person. If you're going into manufacturing, show hard work, dedication, willingness and timeliness. A résumé and cover letter are the introduction, the interview the first date, and closing the deal depends on the speed of your date--kind of strange how that works. Every situation is different, adapt (but never lose yourself or go outside legitimate comfort zones). A job interview is an act, a dance and a courtship on both sides. Be
real,
yourself, and be
personal. Anyone a little "too perfect," desperate or not fitting right will always be cast aside...but résumé "fluffing" can be a benefit--all in the way you word it. Most HR people or bosses worth their salt have a good gut instinct for what will and won't work for their company. If you do everything right in the end, and still don't get hired, it might be a blessing in disguise. For some jobs, I got so good at adapting for a potential position, I sometimes wish I hadn't, because the company was fatally flawed financially, psychologically, or in process--fortunately my senses are finely-tuned now, and if I feel it isn't right, I'll complete the interview as good practice rather than expecting to get that particular job. These days, though, sometimes you can't be picky...which is unfortunate.
Good luck.
I realize this may be a bit of a "back to basics" or been-there-done-that kind of thing I wrote up there, but that's how I keep myself up-to-date even in strange times...the basics always work, and revisiting them has helped me countless times.